Our Philosophy

Trading is “simple” when our Mind is not “complex”

Achieving an Even~Keel trading style is rooted in learning to change your mind about who you are as a trader and how you perceive opportunities and navigate market volatility.  Consistently successful traders reach this state of mind called "Even~Keel" not by magic, but by deep reflection on the nature of themselves, their trading strategy, and the market psychology they trade.

Even~Keel Endurance Training is a pragmatic method for coaching successful trading performance. We move quickly beyond the surface indicators towards the deeper patterns that control a trader's performance. This approach provides refined psychological insight and specific technical instruction to enable a trader to control what is truly in their power to influence.

Even~Keel Trading draws on the powerful epic journey of Sir Earnest Shackleton’s voyage of the Endurance. The lessons associated with pursuing what appears to be an impossible goal offer tremendous guidance for traders who strive for financial objectives that balance peril and success. Although Shackleton did not accomplish his goal, his failure provides a rich contrast of deep truths that every trader can apply when navigating the volatile price movements of the markets.

Today, more than ever, traders are perched on the edge of extinction due to the brave new world of nanotechnology-driven markets. To endure, traders need to develop a new edge that draws on inner strength and courage, like Shackleton.